Two students converse regarding an audiovisual project.

Strategic Communication

Degree Type:
Minor
Mode of Study:
On Campus

The Strategic Communication minor within the Communication & Media program is designed to give students majoring in any discipline strategy development skills for campaign planning, health sciences, digital strategy, crisis management, public relations, and more. This minor pairs particularly well with business, marketing, healthcare administration, legal studies, political science, sports management, human resources, and management disciplines.

Common Career Paths

The Strategic Communication minor adds value to any career path. Some of the top jobs for those with an educational background in strategic communication include health policy analyst, public policy advocate, program and project manager, political campaign strategist, and community development specialist.

Common Salary Ranges for Graduates

There’s a long list of career opportunities for those with a strategic communication background. The U.S. Bureau of Labor Statistics reports the average annual salary for the following positions (which may require additional education) in North Carolina in 2023:

  • Project Management Specialists: $103,310
  • Environmental Scientists and Specialists, including health: $75,410
  • Social and Community Service Managers: $75,100
  • Training and Development Specialists: $65,980
  • Market Research Analysts and Marketing Specialists: $82,950

Average Tuition Cost

The average cost for an incoming residential freshman to attend MU is less than $18,000 – similar to the cost of attending one of the big-box public schools, but with the enhanced value of a highly-regarded private school with a 12:1 student-to-faculty ratio.

While tuition varies, depending on a student’s financial aid package, it’s important to know that the average financial award for an incoming residential freshman at MU is more than $34,000.

Financial Aid & Scholarships

More than 97% of MU students receive some form of financial aid, with the University offering more than $24 million annually to students for scholarships. If a student is active military, family of active military, or a veteran, they may also qualify for MU’s military education benefits.

Minor Requirements

The minor in Strategic Communication consists of 21 credits, distributed as follows:

Required Courses

Required Foundation & Theory Course

3 credits

CME 1050 Introduction to Communication and Media (3)

Required Communication Practice Courses

9 credits

CME 2540 Strategic Communication (3) CME 3600 Exploring Cross-Cultural Communication (3)
CME 3110 Law and Ethics in Communication (3)

Required Media Practice Courses

6 credits

CME 2570 Digital Media Writing I (3) CME 3080 Social and Interactive Media (3)

Media Elective

Select one course (3 credits) from the following list:

CME 3350 Public Relations (3) CME 3900 Collaborative Communication (3)
CME 3410 Content Management and Web Design (3)

Interested in Methodist University’s Strategic Communication minor?

If you have questions, reach out to Dr. Steven Corbett at the contact info at the bottom of the page. If you’re ready to apply today, visit the link below!

Contact

Steven Corbett, Ph.D.

Head, Communication, Composition & Rhetoric Division; Associate Professor of Composition & Rhetoric; Writing Program Administrator
Dr. Steven Corbett