Strategic Communication
Strategic communication can mean either communicating a concept, a process, or data that satisfies a long-term strategic goal of an organization by allowing facilitation of advanced planning, or communicating over long distances usually using international telecommunications or dedicated global network assets to coordinate actions and activities of operationally significant commercial, non-commercial and military business or combat and logistic subunits. It can also mean the related function within an organization, which handles internal and external communication processes.
Common Career Paths
Some of the top jobs for those with an education background in Strategic Communication include public relations specialist, director of communications, social media manager, research analyst, journalist, marketing coordinator, and more.
Common Salary Ranges for Graduates
As mentioned above, there’s a long list of career opportunities for those with a Strategic Communication background. The U.S. Bureau of Labor Statistics reports the average annual salary for the following positions (which may require additional education) in North Carolina in 2023:
- Public Relations Specialist: $70,440
- Market Research Analyst: $82,950
- Media and Communications Worker: $59,920
- Journalist: $64,200
Average Tuition Cost
The average cost for an incoming residential freshman to attend MU is less than $18,000 – similar to the cost of attending one of the big-box public schools, but with the enhanced value of a highly-regarded private school with a 12:1 student-to-faculty ratio.
While tuition varies, depending on a student’s financial aid package, it’s important to know that the average financial award for an incoming residential freshman at MU is more than $34,000.
Financial Aid & Scholarships
More than 97% of MU students receive some form of financial aid, with the University offering more than $24 million annually to students for scholarships. If a student is active military, family of active military, or a veteran, they may also qualify for MU’s military education benefits.
Minor Requirements
The minor in Strategic Communication consists of 21 credits, distributed as follows:
Required Courses
12 credits
| CME 1050 Introduction to Communication and Media (3) | CME 3110 Law and Ethics in Communication (3) |
| CME 2540 Strategic Communication (3) | CME 3600 Exploring Cross Cultural Communication (3) |
Required Media Practice Courses
6 credits
| CME 2580 Audiovisual Production (3) | CME 3080 Social and Interactive Media (3) |
Media Elective
Select one course (3 credits) from the following list:
| CME 3350 Public Relations (3) | CME 3900 Collaborative Communication (3) |
| CME 3410 Content Management and Web Design (3) |
Interested in Methodist University’s Strategic Communication minor?
If you have questions, reach out to Dr. Steven Corbett at the contact info at the bottom of the page. If you’re ready to apply today, visit the link below!
Contact
Steven Corbett, Ph.D.
