Marketing Curriculum
Major Requirements
The Marketing major in the Reeves School of Business has 51 semester hour requirements distributed across several focus areas of focus:
Foundation Core Requirements:
18 credits
| ACC 1510 Principles of Financial Accounting (3) | ECO 1510 Principles of Macroeconomics (3) |
| ACC 1520 Principles of Managerial Accounting (3) | ECO 1520 Principles of Microeconomics (3) |
| BUS 1510 Management and Organization (3) | MKT 1510 Principles of Marketing (3) |
Professional Core Requirements
9 credits
| BUS 2160 Statistics for Business and Economics (3) | BUS 3520 Business Law I (3) |
| BUS/FIN 3320 Managerial Finance (3) |
Required Marketing Courses
15 credits
| BUS 4700 Business Strategy (3) | MKT 3800 Advertising and Promotion (3) |
| MKT 4000 Consumer Behavior (3) | MKT 4700 Marketing Strategy (Capstone) (3) |
| MKT 4550 Marketing Technologies (3) |
Elective Courses
Select three courses (9 credits) from any 3000- or 4000-level Marketing courses or SMA 4230.
Note: An elective course for any Reeves School of Business major may only be used to meet the requirements of one major. A required class in any Reeves School of Business major may not be used as an elective for another Reeves School of Business major.
Available Concentrations
- PGA Golf Management: Note that the required courses PGM 3040, PGM 4020, and BUS 3750 can be counted as marketing major elective courses for those adding this concentration.
- Professional Tennis Management: Note that the required course PTM 3300 can be counted as a marketing major elective course for those adding this concentration.
Minor Requirements
The Marketing minor consists of 18 credits distributed as follows:
Required Courses
9 credits
| MKT 1510 Principles of Marketing (3) | MKT 4550 Marketing Technologies (3) |
| MKT 4000 Consumer Behavior (3) |
Elective Courses
Select three elective courses (9 credits) from any 3000 or 4000 level MKT courses or any classes from the following list:
| CME 2540 Strategic Communication (3) | CME 3530 Desktop Publishing (3) |
| CME 3060 Computer Generated Graphics & Animation (3) | SMA 4230 Sport Marketing, Sales & Promotions (3) |
| CME 3410 Content Management & Web Design (3) | SMA 3550 Sport and Tourism Concepts (3) |
| ECO 1520 Principles of Microeconomics (3) | BUS 3201 Business Writing (3) |
| BUS/ENP 3010 Entrepreneurship (3) | CSC 3090 Web Technologies & Programming (3) |
| ENP 3100 Growing a Business (3) | CSC 3500 Computer Graphics (3) |
A.A. Subject Concentration Requirements
The A.A. concentration in Marketing consists of 18 credits distributed as follows:
Required Courses
9 credits
| MKT 1510 Principles of Marketing (3) | MKT 4550 Marketing Technologies (3) |
| MKT 4000 Consumer Behavior (3) |
Elective Courses
Select three elective course (9 credits) from any 3000 or 4000 level MKT courses or any classes from the following list:
| CME 2540 Strategic Communication (3) | CME 3530 Desktop Publishing (3) |
| CME 3060 Computer Generated Graphics & Animation (3) | SMA 4230 Sport Marketing, Sales & Promotions (3) |
| CME 3410 Content Management & Web Design (3) | SMA 3550 Sport and Tourism Concepts (3) |
| ECO 1520 Principles of Microeconomics (3) | BUS 3201 Business Writing (3) |
| BUS/ENP 3010 Entrepreneurship (3) | CSC 3090 Web Technologies & Programming (3) |
| ENP 3100 Growing a Business (3) | CSC 3500 Computer Graphics (3) |