Marketing
Marketing is an essential part of every business, organization, or institution and has traditionally been defined as the Four P’s (product, place, price, and promotion). This includes the process of planning and executing the conception of a good or service (product), identifying a mutual pricing point (price), finding the correct promotional mix (promotion), and distribution of ideas, goods, and services, to create exchanges that satisfy individual and organization objectives (place). This process requires an understanding of buyer and seller behavior within the context of the overall market environment.
The marketing curriculum allows students to solve marketing problems and face challenges in the modern marketing environment. Planning and analysis of strategies for products and/or services are also emphasized (live local case studies may be incorporated as part of individual courses), technology will be used for gathering, analyzing, and delivering information to decision makers. Marketing majors from Methodist University graduate prepared to begin graduate study or for entry-level positions in areas such as marketing management, digital marketing, marketing communications, and sales.
Common Career Paths
Some of the top jobs for those with a Marketing bachelor degree include marketing manager, marketing specialist, public relations specialist, sales manager, brand and product manager, event planner, fundraiser, social media manager, and so much more.
Common Salary Ranges for Graduates
As mentioned above, there’s a long list of career opportunities for those with Marketing degrees. But, the U.S. Bureau of Labor Statistics reports the average annual salary for the following positions (which may require additional education) in North Carolina in 2021:
- Marketing specialist: $76,080
- Marketing manager: $153,440
- Sales manager: $142,390
- Event planner: $57,850
- Fundraiser: $64,870
Average Tuition Cost
The average cost for an incoming residential freshman to attend MU is less than $18,000 – similar to the cost of attending one of the big-box public schools, but with the enhanced value of a highly-regarded private school with a 12:1 student-to-faculty ratio.
While tuition varies, depending on a student’s financial aid package, it’s important to know that the average financial award for an incoming residential freshman at MU is more than $34,000.
Tuition cost for the MU Online program in Marketing is $435 per credit, for a total of $53,940 for the program prior to transfer credits and financial aid being applied. Students who are Active Duty, Reservists, or National Guard have a discounted tuition rate of $250 per credit, for a total of $31,000 for the program prior to transfer credits and financial aid being applied.
Financial Aid & Scholarships
More than 97% of MU students receive some form of financial aid, with the University offering more than $24 million annually to students for scholarships. If a student is active military, family of active military, or a veteran, they may also qualify for MU’s military education benefits.
Available Concentrations for the On-Campus Marketing Major
Interested in our online Marketing program?
You're interested in the MU Marketing program, but are a working adult looking for the flexibility of an online program? Visit the Marketing program on our MU Online microsite for more information on the program, careers, how to apply, tuition and aid, and much more!
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Frequently Asked Questions
Yes. Many marketing professionals enjoy their career. From a salary perspective, a marketing degree provides a number of opportunities financially as noted through some of these average annual salaries (Bureau of Labor Statistics):
- Marketing specialist: $76,080
- Marketing manager: $153,440
- Sales manager: $142,390
- Event planner: $57,850
- Fundraiser: $64,870
Methodist University offers both an associate degree and bachelor’s degree for Marketing. The associate degree commonly takes two years, while the bachelor’s degree typically takes four years.
Accreditation
The Reeves School of Business is nationally accredited by the Accreditation Council for Business Schools and Programs (ACBSP) to offer the following degrees: the Professional Master of Business Administration (M.B.A.) with a focus in Organizational Management and Leadership, the Bachelor of Science (B.S.) in Accounting, Business Administration, Entrepreneurship, Financial Economics, Management, Marketing, and Sport Management. Additionally, a minor in Accounting; Business Administration; Entrepreneurship; Financial Economics; Human Resource Management; International Business; Management; Marketing; Professional Tennis Management; Resort, Club, and Hospitality Management; and Sport Management is accredited. Finally, a B.S. degree in Accounting, Business Administration, Financial Economics or Marketing with a PGA Golf Management Concentration; Professional Tennis Management; Resort, Club, and Hospitality Management; and Sport Management Concentration is accredited.
Beginning in the fall 2019, the University offers the Bachelors of Applied Science in Accounting degree, as well as, the Bachelors of Applied Science in Business degree. Currently, we are seeking accreditation from the ACBSP for these two degree programs.
Mission
The Mission of the Marketing Department is to educate students to function in and adapt to the dynamic marketing environment by engaging in effective teaching, quality scholarship, and professional service.
Goals
- Marketing students will understand the role and practice of marketing within an organization, including substantive knowledge in theoretical and applied aspects of marketing.
- Marketing students will have knowledge of how to develop, analyze, and evaluate strategic and tactical marketing plans and programs, and to assess marketing performance.
- Marketing students will be able to effectively communicate business and marketing information.
- Marketing students will understand the ethical issues facing marketers in the workplace.
Contact the On-Campus Program
Donna Pelham, J.D., CFE, CPA
Contact the Online Program
Enrollment Counselor
