Marketing Courses

MKT 1510 PRINCIPLES OF MARKETING (3)
Study of marketing: models of buyer behavior, functions, channels of distribution, promotion strategies, and pricing policies. Emphasis is on the use of marketing variables in decision-making. This course is part of the Reeves School of Business Foundation Core.
Offered: fall and spring

MKT 3360 DOMESTIC BUSINESS EXPERIENCE (3)
An American business is a dynamic process that brings together people, consumers, technology, natural resources, and human initiative in a constantly changing and competitive environment. To understand the framework in which a business operates, students will travel for an exploration and learning opportunity from the business. This course will require research and class time at an off-site location as selected by the professor of record. An additional fee may apply to cover the costs of travel and lodging. Travel to student conferences and a convention is prohibited as part of this course.
Prerequisite: Permission of the Instructor or of the department chair, school head, or college dean
Offered: as needed

MKT 3400 SOCIAL MEDIA MARKETING (3)
Social Media Marketing (SMM) is the use of social media by marketers to increase brand awareness, identify key audiences, generate leads, and build meaningful relationships with customers. Social media allows businesses to gain a competitive advantage through the creation and distribution of valuable, relevant, and consistent content to attract and retain clearly defined audiences. Interactive simulations and presentations will supplement class lectures.
Prerequisite: MKT 1510

MKT 3450 INTERNSHIP (3)
Experiential learning acquired through placement with local organizations in either the private or public sectors. The student is assigned duties and responsibilities approved by the Director of Internships and supervised and evaluated by the University instructor and onsite trainer. Weekly class contact, journal, or written reports are required. Classroom instruction includes resume/letter writing, interviewing techniques, and oral presentations.
Prerequisites: BUS 1510 and MKT 1510, completion of 45 earned credit hours, or permission of the instructor, department chair, school head, or college dean.
Offered: fall and spring

MKT 3600 E-COMMERCE I (3)
A survey of applications and factors related to conducting business on the Internet.
Prerequisite: MKT 1510 or permission of the instructor, department chair, school head, or college dean
Offered: as needed

MKT 3800 ADVERTISING AND PROMOTION (3)
A study of promotion planning from an integrated marketing communication perspective with an emphasis on advertising.
Prerequisite: MKT 1510 or permission of the instructor, department chair, school head, or college dean
Offered: as needed

MKT 3900 MARKETING RESEARCH (3)
A study of marketing information needs, and the operation and management of the marketing research process with a focus on the application of marketing controls to make informed marketing decisions.
Prerequisites: MKT 1510 and BUS 2160, or permission of the instructor, department chair, school head, or college dean
Offered: as needed

MKT 4000 CONSUMER BEHAVIOR (3)
An analysis of behavioral factors affecting consumer decision-making in marketing and demand. Emphasis is placed on conceptual and technical tools used by managers for practical application in profit and non-profit firms.
Prerequisite: MKT 1510 or permission of the instructor, department chair, school head, or college dean
Offered: spring

MKT 4100 GLOBAL MARKETING (3) (GP)
This course investigates marketing variables and strategies in countries outside the United States. The importance of differences among nations in language, culture and social forces, politics and laws, values, channels of distribution, and buyer behavior is examined.
Prerequisite: MKT 1510 or permission of the instructor, department chair, school head, or college dean
Offered: as needed

MKT 4200 PROFESSIONAL SELLING AND SALES MANAGEMENT (3)
This course focuses on developing relationships and powerful interpersonal communication skills, understanding buyer motives and sales psychology, adding value to clients through long-term relationships, opening and closing sales, and meeting objectives. This course also explores professional selling practices with a focus on selling processes and sales management, from developing sales territories, setting goals, forecasting, and quotas to recruiting, training, and motivating sales teams.
Prerequisite: MKT 1510 or permission of the instructor, department chair, school head, or college dean
Offered: as needed

MKT 4300 DIRECT MARKETING (3)
An introduction to direct marketing with emphasis on database marketing, strategic business planning, importance of the offer, selecting and selling merchandise, business-to-business direct marketing, fundraising, mailing lists, magazines, newspapers, electronic media, telemarketing, production, idea development, and integrating direct marketing into the overall marketing mix.
Prerequisite: MKT 1510 or permission of the instructor, department chair, or school head, college dean
Offered: as needed

MKT 4400 CONTENT MARKETING (3)
This course focuses on the communication and promotional aspects of marketing strategy. This includes traditional media, advertising, content marketing, personal selling, sales promotion, direct marketing and public relations, and digital media and viral marketing. The primary focus of this course will be content marketing. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.
Prerequisites: MKT 3800

MKT 4500 CUSTOMER RELATIONSHIP MANAGEMENT (3)
The Customer Relationship Management (CRM) course will introduce students to using technology in marketing and professional sales. This course focuses on sales force automation and principles of customer relationship management (CRM). Students will be introduced to CRM concepts and functionality and will develop full proficiency in using CRM systems through hands-on use of CRM software.
Prerequisite: MKT 1510

MKT 4550 MARKETING TECHNOLOGIES (3)
The objectives of the course are to provide students with a broad introduction to existing and emerging technologies shaping today’s business environment. By the end of the course, students will have exposure to technologies that are used in the marketing and management areas. Students will have hands-on experience using these technologies and exploring the marketing and management opportunities surrounding these technologies. Students will also research and discuss applications of technologies from a marketing perspective.
Prerequisites: MKT 1510 or permission of the instructor, department chair, school head, or college dean
Offered: fall

MKT 4600 E-COMMERCE II (3)
An application class designed to give students a working knowledge of using E-Business software. Students are required to design and implement an E-Business site.
Prerequisites: MKT 3600, or permission of the instructor, department chair, school head, or college dean
Offered: as needed

MKT 4700 MARKETING STRATEGY (3)
The purpose of this course is to study and practice the managerial approach to marketing, where managers are viewed as decision-makers and problem solvers. Students develop skills in linking the logic and concepts of marketing to relevant data, analyzing data, and making rational decisions. Capstone course for marketing majors.
Prerequisites: At least 12 earned credit hours of MKT courses, or permission of the instructor, department chair, school head, or school dean
Offered: as needed

MKT 4800 MARKETING ANALYTICS (3)
Marketing analytics is fundamental to digital marketing because it is the language used to optimize and connect results across all digital marketing tactics (search, social media, email, display, video, etc.). An effective marketer is a vital data translator for a business. Understanding marketing analytics requires the cultivation of both technical and soft skills. These skills are taught through this course.
Prerequisites: MKT 4550

MKT 4850 SPECIAL TOPICS IN MARKETING (3)
A topic in marketing not covered in depth in any of the other established courses in business.
Offered: as needed

MKT 4990 INDEPENDENT STUDY IN MARKETING (TBD)
An opportunity for a well-qualified, upper-division student to engage in special research in marketing. Prerequisite: Requires approval by the faculty advisor, the supervising professor, the department chair, school head, and the college dean, before approval by the Provost.