Monarch Student Marketing Agency

About the Monarch Student Marketing Agency

Founded in January 2023, The Monarch Student Marketing Agency (MSMA) offers Methodist University students the opportunity to gain hands-on experience in Marketing, Strategic Communication, and Graphic Design. Students develop communication and marketing strategies for community projects by conducting research, including competitor analyses and consumer surveys, to create digital and print content such as social media campaigns, promotional flyers, and sponsorship packets. Using data-driven insights, students enhance client communications, build target demographics, and increase brand awareness.

Under the mentorship of Professors Samantha Inczauskis, Tori Hord, and Dr. Sara Erlichman, the agency fosters student growth through experiential learning. The agency’s goal is to bridge the gap between classroom theory and real-world application, allowing students to apply what they have learned while supporting non-profit organizations. Students develop valuable skills such as planning, content creation, analyzing data, and design by addressing diverse client needs and delivering actionable, measurable results.