Marketing

Marketing traditionally has been defined as the 4 P’s (product, place, price, and promotion). This includes the process of planning and executing the conception of a good or service (product), identifying a mutual pricing point (price), finding the correct promotional mix (promotion), and distribution of ideas, goods, and services, to create exchanges that satisfy individual and organization objectives (place). This process requires an understanding of buyer and seller behavior within the context of the overall market environment. Marketing is an essential part of every business. Not-for-profit organizations also have to market their products/services. The curriculum allows students to develop decision models to aid in solving marketing problems. Planning and analysis of strategies for products and/or services are also emphasized (live local case studies maybe incorporated as part of individual courses), technology will be used for gathering, analyzing, and delivering information to decision makers. Marketing majors from Methodist University graduate prepared to begin graduate study or for entry-level positions in areas such as marketing management, advertising, product promotion, public relations and sales.

Mission

The mission of the Department of Marketing is to educate students to function in and adapt to the dynamic marketing environment by engaging in effective teaching, quality scholarship, and professional service.

Goals

  1. Marketing students will understand the role and practice of marketing within an organization, including substantive knowledge in theoretical and applied aspects of marketing.
  2. Marketing students will have knowledge of how to develop, analyze, and evaluate strategic and tactical marketing plans and programs, and to assess marketing performance.
  3. Marketing students will be able to effectively communicate business and marketing information.
  4. Marketing students will have an understanding of the ethical issues facing marketers in the workplace.

ACBSP LogoAccreditation

The Reeves School of Business is nationally accredited by the Accreditation Council for Business Schools and Programs (ACBSP) to offer the following degrees: the Professional Master of Business Administration (M.B.A.) with a focus in Organizational Management and Leadership, the Bachelor of Science (B.S.) in Accounting, Business Administration, Entrepreneurship, Financial Economics, Management, Marketing, and Sport Management.  Additionally, a minor in Accounting; Business Administration; Entrepreneurship; Financial Economics; Human Resource Management; International Business; Management; Marketing; Professional Tennis Management; Resort, Club, and Hospitality Management; and Sport Management is accredited.  Finally, a B.S. degree in Accounting, Business Administration, Financial Economics or Marketing with a PGA Golf Management Concentration; Professional Tennis Management; Resort, Club, and Hospitality Management; and Sport Management Concentration is accredited.

Requirements for the major in Marketing 

Foundation Core

18 s.h. of Reeves School of Business foundation courses (ACC 2510, ACC 2530, BUS 2160, ECO 2610, and ECO 2620)

Professional Core

15 s.h. of Reeves School of Business upper level requirements (BUS 3320, BUS 3430, BUS 3520, BUS 4700, and MKT 2510)

Additional Requirements

BUS 3150, MKT 3900, 4000, 4700; plus any 9 s.h. from the following electives: MKT 3360, 3450, 3600, 3800, 3840, 4100, 4200, 4300, 4550, 4600, 4850, 4990, and SMA 4210. Note: An elective course for any Reeves School of Business major may only be used to meet the requirements of one major. A required course in any Reeves School of Business major may not be used as an elective for another Reeves School of Business major.

Requirements for the minor in Marketing

BUS 3430, MKT 2510, 3900, 4700; plus any 6 s.h. from the following electives: MKT 3360, 3450, 3600, 3800, 3840, 4000, 4100, 4200, 4300, 4550, 4600, 4850, 4990, and SMA 4210.

Requirements for A.A. concentration in Marketing

MKT 2510, 3800, 3900, 4000; plus any 6 s.h. from the following electives: MKT 3450, 3600, 3800, 3840, 4100, 4200, 4300, 4600, 4850, 4990, and SMA 4210.

Program Faculty & Staff

Hamid Abbassi, Instructor of Marketing

Hamid Abbassi

Instructor of Marketing
(910) 630-7642
Dena Breece, Assistant Professor of Accounting

Dena Breece

Chair, Accounting, Business, Management & Marketing
(910) 630-7275
Jon-David Knode, Associate Professor of Marketing

Jon-David Knode, Ph.D.

Associate Professor of Marketing
(910) 630-7095
Lauren Zimmer, Reeves School of Business Internship & Experiential Learning Director

Lauren Zimmer

RSB Internship & Experiential Learning Director
(910) 630-7243
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