Applied Communication

Why Major in Applied Communication?

Effective communication is a necessary part of everything you do at home, play, and work. Your ability is dependent on a particular skill set and various competencies that fit the demands of the situation along with organizational abilities, time-management skills, critical thinking, and the ability to make good decisions; being an effective communicator is central to these important activities. Within Applied Communication there are several distinct, disciplines such as technology, critical, health, intercultural, interpersonal-small group, mass communications, organizational, political, rhetorical, and environmental communication. Other programs and courses include journalism, film criticism, theatre, public relations, political science, radio, television, film production and
computer-mediated communication.

Students with a degree in Applied Communication find employment in areas such as:

  • Community Relations Director
  • Corporate Communication Director
  • Special Events Coordinator
  • Health Services Coordinator
  • Community Affairs Liaison
  • Information Analyst
  • Lobbyist
  • Publication Editor


Faculty in Applied Communication educate, equip, and enrich future leaders for success in careers in public affairs, organizations, and health care through theory and practice of effective communication and leadership behaviors.


  1. Students will understand the nature and dynamics of communication for effective careers in a variety of fields in public affairs, organizations, and health care.
  2. Students will learn the importance of open, honest, and ethical communication.
  3. Students will be proficient in the preparation, research, organization, and delivery of public speeches and presentations.
  4. Students will be proficient in demonstrating effective listening skills.
  5. Students will know and demonstrate effective interpersonal communication and leadership skills needed in the initiation, development, and maintenance of relationships at play, home, and work.

Requirements for the Major

Students choose one of three concentrations when majoring in Applied Communication (36 s.h.). Follow the links for the major requirements for each concentration:

Requirements for the Minor

Students may choose from the same three concentrations for the minor, for a total of 18 s.h. from one of the three concentrations (9 s.h. of courses with an OCL prefix are required).

Program Faculty & Staff

John Edwards, Associate Professor of Applied Communication

Dr. John W. Edwards II

Associate Professor of Applied Communication
(910) 630-7409
Brenda Mitchell, Instructor of Applied Communication & Debate/Forensics Coach

Brenda Mitchell

Instructor of Applied Communication
(910) 630-7653
Bill Watt, Professor of Speech and Chair, Department of Applied Communication

Dr. Bill Watt

Chair, Applied Communication
(910) 630-7191

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