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Department of Marketing
Bachelor of Arts of Science in Marketing:
The Marketing degree from the Reeves School of Business provides you with the analytical and creative abilities needed to design and implement strategic solutions leading to the satisfaction of customers. As the global marketplace becomes increasingly saturated with products and services, the demand for marketing expertise will intensify. Coursework in such areas as consumer behavior, sales and advertising, market analysis, and distribution management prepares students for careers in marketing management, advertising, retail, public relations, and promotions. Graduates of this program are also well prepared for continued study in any business field.
Students of Marketing will engage in practical application and discussion of consumer theory alongside a committed and experienced faculty. The Reeves School of Business strives to empower its students through opportunities to gain real world experience and practice in concepts of marketing by means of internships, special projects, and events.
Like all Reeves School of Business majors, the Accounting degree can be paired with a concentration in Health Care Administration; PGA Golf Management; Professional Tennis Management; Resort, Club, and Hospitality Management; and Sport Management.
Requirements for the major in Marketing:In addition to the foundation core and the professional core courses required of all majors in the Reeves School of Business, the following courses are required for a degree in Marketing: BUS 3150, MKT 3900, MKT 4000, MKT 4700, Plus any 9 s.h. from the following electives: MKT 3450, MKT 3600, MKT 3800, MKT 3840, MKT 4100, MKT 4200, MKT 4300, MKT 4600, MKT 4850, MKT 4990, and SMA 4210.
Sample Four Year Plan: View
Requirements for the minor in Marketing:BUS 3430, MKT 2510, MKT 3900, MKT 4700, plus any 6 s.h. from the following: MKT 3450, MKT 3600, MKT 3800, MKT 3840, MKT 4000, MKT 4100, MKT 4200, MKT 4300, MKT 4600, MKT 4850, MKT 4990, and SMA 4210.
Requirements for the A.A. concentration in Marketing: BUS 3430, MKT 2510, MKT 3900, MKT 4700, plus any 6 s.h. from the following: MKT 3450, MKT 3600, MKT 3800, MKT 3840, MKT 4000, MKT 4100, MKT 4200, MKT 4300, MKT 4600, MKT 4850, MKT 4990, and SMA 4210.
Writing-Enrichment Course: BUS 3520
Computer Intensive Course: BUS 2250 or CSC 1000
Ethics course: BUS 3150
Department of Marketing Courses: View